Every journey has a beginning......

For It Began In Paris, it all started with a single moment: an elderly couple walking hand in hand down an old Parisian street. The photograph captured more than a scene—it captured a feeling. Romance. Aspiration. The simple beauty of connection and timeless elegance. 

That photograph became the heartbeat of the brand, a reminder that the most extraordinary moments are often found in the simplest of places. 

As the journey unfolded, the focus shifted from the cobblestone streets of Paris to the sunlit shores of the world’s most breathtaking beaches. Whether it’s a family playing in the waves at Bondi, friends lounging under striped umbrellas in Capri, or someone quietly immersed in a book on the sands of Bronte, these scenes celebrate the same truth as that first photograph: the small, unassuming moments are often the ones that matter most.

 It Began In Paris captures these fleeting glimpses of joy, connection, and serenity, reminding us that life’s beauty is found in the everyday magic around us. Each photograph is an invitation: to dream, to travel, and to surround yourself with art that brings paradise home. 

At its heart, It Began In Paris remains true to its origins—capturing life’s beauty with an eye for romance and a soul for adventure.   

Love Pam